We Do Marketing for Pest Control Companies. That Is the Whole Business.
Most agencies will take your money and run the same playbook they run for dentists. This is the only industry we serve. Every website, keyword, ad, and text message we build is designed to do one thing: put more stops on your techs' routes and more recurring accounts on your books.
Your Marketing Problem Is Not a Marketing Problem
Most pest control companies do not have a lead problem. They have a lead-quality and follow-up problem. You are already getting calls. Some of them are tire-kickers who want a one-time spray for $89 and will never renew. Some are price shoppers who called four companies off the same Google search. And a meaningful number of the good ones never get called back within the hour, so they book with whoever answered first.
Meanwhile you are paying for leads three or four different ways at once and cannot say which one produced the accounts you kept. The Google Ads bill shows conversions. The lead reseller shows calls. Your office manager says the phone rings. Nobody can tell you which channel produced the recurring quarterly accounts you signed last quarter, or what each one cost.
That is the actual gap, and it is the reason we structure every engagement the same way: fix the offer and the site, turn on demand capture before demand creation, then measure everything down to the booked job. Not impressions. Not clicks. Booked jobs and recurring accounts.
Industry. We work with pest control companies and no one else.
Services under one roof, so no channel gets orphaned.
Of reporting tied to booked jobs and recurring accounts.
Everything a Pest Control Company Needs, Under One Roof
You do not need six vendors who blame each other. Every service below is run by the same team, on the same measurement spine.
Pest Control Website Design
A fast, mobile-first site built to convert the person standing in their kitchen looking at ants. Quote forms, click-to-call, service pages, and city pages that actually rank.
WebsitesPest Control SEO
Rank for termite inspection, bed bug treatment, mosquito control, and the hundreds of long-tail searches your buyers actually type, in every city you service.
SEOLocal SEO & Google Business Profile
The map pack is where pest control is won. Profile optimization, service areas, geo-gridded rank tracking, posts, photos, and Q&A.
Local SEOGoogle Ads & Local Services Ads
Emergency pest searches convert now. We run search, Performance Max, and Google Guaranteed LSA so you capture the buyer at the moment of panic.
Google AdsFacebook & Instagram Ads
Demand creation for quarterly plans, mosquito season, and neighborhood route density. Geo-fenced to the streets your trucks already run.
Meta AdsSMS & Text Message Marketing
Speed to lead in under 60 seconds, appointment reminders that cut no-shows, renewal nudges, and win-back campaigns. Built for TCPA compliance and carrier-registered.
SMSEmail Marketing & Renewals
Your customer list is the cheapest revenue you own. Seasonal campaigns, renewal sequences, upsells from one-time to quarterly, and referral asks.
EmailReviews & Reputation Management
Review volume and recency move map rankings more than almost anything else. We automate the ask and handle the responses, good and bad.
ReviewsContent Marketing
The identification and treatment content your buyers search before they call. Built to earn rankings, not to fill a blog quota.
ContentLead Generation
The whole machine assembled: capture, create, convert, and follow up, so you stop renting leads from resellers who sell the same lead four times.
Lead genCall Tracking & Reporting
Dynamic number insertion, call recording, lead scoring, and a monthly report that ties spend to booked jobs and recurring accounts.
ReportingNot sure where to start?
Most companies do not need all eleven. On the strategy call we tell you the two or three that will move your number fastest, and what to ignore for now.
See all servicesCapture Demand Before You Create It
The single most common way pest control companies waste money is running Facebook ads and brand awareness campaigns while their Google Business Profile is unoptimized and their site does not rank for termite inspection in their own city. People searching right now with a wasp nest on the porch are the cheapest customers you will ever get. We take those first. Then we go create new demand for quarterly plans.
What the First 90 Days Look Like
No mystery, no six-month black box before you see anything ship.
Days 1–14: Audit and instrument
We audit the site, the profile, the ads, and the phones. We install call tracking and conversion tracking first, because you cannot improve what you are not measuring. You get a written baseline.
Days 15–45: Fix the floor
Site speed, quote forms, service and city pages, Google Business Profile, review engine, and speed-to-lead texting. This is the unglamorous work that makes every other dollar work harder.
Days 46–90: Turn on the volume
Search ads and LSA on your highest-intent terms, SEO content shipping on a schedule, and Meta campaigns for seasonal plans. You get a monthly report tied to booked jobs, not clicks.
Built for the Way Pest Control Actually Makes Money
We work with residential and commercial pest control companies running anywhere from two trucks to forty. The playbook changes by what you sell:
- Recurring plan operators. Quarterly and bi-monthly general pest is a subscription business dressed up as a service business. Marketing is judged on customer acquisition cost against lifetime value, not on cost per lead. We build for retention and route density from day one.
- Termite and WDI-heavy companies. High ticket, long consideration, and heavily tied to real estate transactions. Different keywords, different landing pages, and a referral engine aimed at agents, lenders, and inspectors.
- Mosquito and seasonal specialists. Brutally seasonal demand curves. The money is made by filling the pipeline in the six weeks before the season and by renewing last year's list, not by scrambling in July.
- Bed bug and emergency response. Panic-driven, price-insensitive, and won on speed to answer. Ads, LSA, and a phone that gets picked up in two rings beat anything clever.
- Wildlife and exclusion. High ticket, low volume, and dominated by whoever ranks for the specific animal in the specific city. This is a pure SEO and Local Services Ads play.
- Commercial and food-service accounts. Long sales cycles, audit and compliance driven. Won with credibility content, case studies, and outbound, not with a coupon.
If you sell all of the above, the plan sequences them by margin and season rather than trying to run six campaigns badly at once.
What We Will Not Do
- We will not sell you shared leads. If four companies get the same lead, you are competing on who dials fastest and who discounts hardest. That is a race to the bottom and it is the opposite of building an asset.
- We will not report on impressions and reach as if they were results. If a monthly report cannot connect to a booked job, it is decoration.
- We will not lock you into a site you do not own. You own your domain, your site, your ad accounts, your Google Business Profile, your call tracking data, and your customer list. If we part ways, all of it stays yours.
- We will not take an account we cannot move. If your market is saturated, your capacity is full, or your close rate on the phone is the actual bottleneck, we will tell you on the first call instead of taking a retainer.
The Pest Control Marketing Playbook
Written for one industry. No repurposed generic advice.
21 Pest Control Marketing Ideas That Actually Book Jobs
Most lists of pest control marketing ideas are filler. This one is ordered by return, starts with the things that cost nothing, and tells you honestly which ones are slow.
How to Get More Pest Control Leads Without Buying Them
Shared leads are sold to you and three competitors at the same moment. Here is how to build lead flow that belongs to you, and how to know whether it is working.
Pest Control SEO: The Complete Guide for 2026
A working guide to ranking a pest control website, including the site structure most companies get wrong and the long-tail terms nobody is competing for.
Pest Control Google Ads: Structure, Waste, and What Actually Converts
Pest control clicks are among the most expensive in home services. Here is how to structure an account so you are not funding your competitors' education.
Pest Control Marketing, Answered
Do you only work with pest control companies?
Will you work with my competitor down the street?
How fast will I see results?
Do I have to sign a long contract?
What does pest control marketing cost?
Do you integrate with my field software?
Who actually does the work?
Let's Look at Your Market Together
Book a free 30-minute strategy call. We will pull up your market, your competitors, and your current visibility on the call, and tell you the two or three moves that would grow your route fastest. You will leave with a plan whether or not you hire us.
Book a Free Strategy Call